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On March 3, 1983, Canal 8 was reformatted to become a cultural channel, offering informative programs, debates and cultural shows.In 1985, a frequency swap moved the station from channel 8 to 9, and Televisa also decided to swap its callsign for that of XEQ-TV, which had been on channel 9 and broadcast from Altzomoni; the XHTM callsign was moved to that station, which was moved to channel 10.Over the next four years, both networks competed in content and image until they merged, taking on the name Televisa in 1973.In the merger deal, the owners of Telesistema had 75 percent of the stocks, while the owners of Televisión Independiente had the rest, which were sold to Telesistema later because of financial problems.On September 7, 1970, 24 Horas debuted and became one of Mexico's most watched news programs.The host, journalist Jacobo Zabludovsky, anchored the program for almost three decades.On August 17, 1972, Emilio Azcárraga Vidaurreta died, and Emilio Azcárraga Milmo succeeded him as company president and owner.

Grupo Televisa was founded in 1955 as Telesistema Mexicano, linking Mexico's first three television stations: XHTV-TV (founded in 1950), XEW-TV (1951) and XHGC-TV (1952).

It retains the original logo's yellow and orange colors that contrast with a dark blue background while the center of the logo is a sphere that represents the known contemporary world with its focus on communications, specifically television.

Since its beginning the company has been owned by the Azcárraga family.

Before the launch, Telesistema began airing in color in the late 1950s in select cities along the U.

S.-Mexico border, given the fact that color signals were already present since the start of US color television in the decade starting from 1954.

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